{"id":35795,"date":"2024-11-04T22:51:30","date_gmt":"2024-11-04T21:51:30","guid":{"rendered":"https:\/\/studio-lambertiniecasadio.com\/?p=35795"},"modified":"2024-11-04T23:04:37","modified_gmt":"2024-11-04T22:04:37","slug":"le-nuove-regole-per-gli-influencer","status":"publish","type":"post","link":"https:\/\/studio-lambertiniecasadio.com\/index.php\/2024\/11\/04\/le-nuove-regole-per-gli-influencer\/","title":{"rendered":"Le nuove regole per gli Influencer"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35795\" class=\"elementor elementor-35795\">\n\t\t\t\t<div class=\"elementor-element elementor-element-106993ce e-flex e-con-boxed e-con e-parent\" data-id=\"106993ce\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3385936 elementor-widget elementor-widget-text-editor\" data-id=\"3385936\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p><strong><img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83d\udd0d\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f50d.svg\"><img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83d\udcbc\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f4bc.svg\"> Trasparenza e <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83d\udee1\ufe0f\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f6e1.svg\"> Responsabilit\u00e0: Le Nuove Regole per gli <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83e\udd33\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f933.svg\"> Influencer<\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Negli ultimi anni, l&#8217;<img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83e\udd33\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f933.svg\"> influencer marketing si \u00e8 consolidato come uno degli strumenti pi\u00f9 efficaci per raggiungere un vasto <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83c\udf0d\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f30d.svg\"> pubblico. Grazie alla loro capacit\u00e0 di instaurare una connessione autentica con i <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83d\udc65\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f465.svg\"> follower, gli <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83e\udd33\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f933.svg\"> influencer offrono un canale pubblicitario che spesso risulta pi\u00f9 convincente rispetto ai media tradizionali come la <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83d\udcfa\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f4fa.svg\"> televisione o la stampa <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83d\udcf0\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f4f0.svg\">.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Tuttavia, la rapida crescita di questo settore ha sollevato preoccupazioni riguardo alla <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83d\udd0d\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f50d.svg\"> trasparenza dei messaggi e alla <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83d\udee1\ufe0f\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f6e1.svg\"> tutela dei consumatori. Per affrontare tali questioni, l&#8217;Autorit\u00e0 per le Garanzie nelle Comunicazioni (AGCOM) ha recentemente introdotto nuove regole per delineare chiaramente i limiti e le responsabilit\u00e0 degli <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83e\udd33\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f933.svg\"> influencer.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\"><img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83d\udcdc\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f4dc.svg\"> Regole dell&#8217;AGCOM per l&#8217;<img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83e\udd33\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f933.svg\"> Influencer Marketing<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Nel gennaio 2024, l&#8217;AGCOM ha emesso nuove Linee Guida per disciplinare l&#8217;attivit\u00e0 degli <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83e\udd33\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f933.svg\"> influencer. L&#8217;intento \u00e8 assicurare che la promozione di prodotti <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83d\udecd\ufe0f\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f6cd.svg\"> o servizi sia condotta in modo <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83d\udd0d\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f50d.svg\"> trasparente e chiaro, evitando possibili fraintendimenti o inganni per il pubblico <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83d\udc65\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f465.svg\">. Ecco le principali novit\u00e0 introdotte:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list {\"ordered\":true} --><\/p>\n<ol class=\"wp-block-list\"><!-- wp:list-item --><p><\/p>\n<li><strong>Obbligo di <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83d\udd0d\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f50d.svg\"> Trasparenza<\/strong>: Gli <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83e\udd33\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f933.svg\"> influencer devono dichiarare esplicitamente quando promuovono un prodotto <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83d\uded2\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f6d2.svg\"> o servizio in cambio di compenso <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83d\udcb0\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f4b0.svg\">, utilizzando hashtag come #adv o #sponsored per evitare qualsiasi ambiguit\u00e0.<\/li>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<li><strong><img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83d\udee1\ufe0f\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f6e1.svg\"> Tutela dei Minori<\/strong>: Particolare attenzione deve essere prestata ai contenuti rivolti ai <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83e\uddd2\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f9d2.svg\"> minori. Gli <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83e\udd33\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f933.svg\"> influencer sono chiamati a rispettare norme specifiche per evitare la diffusione di messaggi inappropriati o potenzialmente dannosi per i bambini <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83e\uddf8\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f9f8.svg\">.<\/li>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<li><strong><img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83d\udcbc\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f4bc.svg\"> Responsabilit\u00e0 Professionale<\/strong>: Gli <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83e\udd33\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f933.svg\"> influencer che svolgono attivit\u00e0 di promozione in modo continuativo e per finalit\u00e0 commerciali devono essere considerati alla stregua dei media tradizionali, assumendosi le stesse responsabilit\u00e0 legali <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\u2696\ufe0f\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/2696.svg\"> e deontologiche.<\/li>\n<p><!-- \/wp:list-item --><\/p><\/ol>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\"><img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83c\udf0d\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f30d.svg\"> Impatto delle Nuove Regole sull&#8217;<img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83e\udd33\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f933.svg\"> Influencer Marketing<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>L&#8217;<img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83e\udd33\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f933.svg\"> influencer marketing ha modificato profondamente le modalit\u00e0 con cui le aziende comunicano con il proprio pubblico <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83d\udc65\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f465.svg\">, in particolare con le generazioni pi\u00f9 giovani <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83e\uddd1\u200d\ud83c\udf93\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f9d1-200d-1f393.svg\">. Gli <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83e\udd33\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f933.svg\"> influencer godono di un alto livello di fiducia <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83e\udd1d\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f91d.svg\"> tra i loro follower, ed \u00e8 fondamentale che i consumatori possano distinguere chiaramente tra contenuti promozionali <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83d\udce3\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f4e3.svg\"> e opinioni personali <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83d\udcac\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f4ac.svg\">. La <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83d\udd0d\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f50d.svg\"> trasparenza in questo contesto non solo protegge il consumatore <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83d\udee1\ufe0f\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f6e1.svg\">, ma rafforza anche l&#8217;integrit\u00e0 del mercato pubblicitario <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83d\udcbc\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f4bc.svg\">.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Le nuove norme dell&#8217;AGCOM mirano a creare condizioni di mercato pi\u00f9 equilibrate <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\u2696\ufe0f\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/2696.svg\">, ponendo l&#8217;<img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83e\udd33\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f933.svg\"> influencer marketing sullo stesso piano della pubblicit\u00e0 tradizionale <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83d\udcfa\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f4fa.svg\"> per quanto riguarda la <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83d\udd0d\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f50d.svg\"> trasparenza e la correttezza delle informazioni.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\"><img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83e\udd14\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f914.svg\"> Considerazioni Finali<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph {\"align\":\"left\"} --><\/p>\n<p class=\"has-text-align-left\">L&#8217;<img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83e\udd33\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f933.svg\"> influencer marketing \u00e8 un settore in costante crescita <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83d\udcc8\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f4c8.svg\"> che necessita di regole chiare per tutelare i consumatori <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83d\udee1\ufe0f\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f6e1.svg\"> e garantire una concorrenza leale <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83e\udd1d\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f91d.svg\">. Le Linee Guida dell&#8217;AGCOM rappresentano un passo significativo verso una maggiore <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83d\udd0d\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f50d.svg\"> trasparenza e responsabilit\u00e0, assicurando che gli <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83e\udd33\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f933.svg\"> influencer operino in modo etico <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83e\udd35\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f935.svg\"> e che il pubblico <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83d\udc65\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f465.svg\"> sia adeguatamente informato. Tali misure contribuiranno a rafforzare la fiducia dei consumatori <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83d\udcaa\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f4aa.svg\"> e a creare un ambiente pi\u00f9 equo <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\u2696\ufe0f\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/2696.svg\"> per tutti gli attori del mercato pubblicitario <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83d\udcca\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f4ca.svg\">.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Trasparenza e Responsabilit\u00e0: Le Nuove Regole per gli Influencer Negli ultimi anni, l&#8217; influencer marketing si \u00e8 consolidato come uno..<\/p>\n","protected":false},"author":2,"featured_media":35797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99,1],"tags":[111,100,107,102,110,104,108,106,103,101,109,105],"class_list":["post-35795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digitale","category-notizie","tag-definizione-di-influencer","tag-influencer-marketing","tag-marketing-etico","tag-normative-agcom","tag-pubblicita-digitale","tag-pubblicita-sui-social","tag-regolamentazione-pubblicitaria","tag-responsabilita-degli-influencer","tag-social-media-marketing","tag-trasparenza-pubblicitaria","tag-trasparenza-sui-social-media","tag-tutela-dei-consumatori"],"jetpack_featured_media_url":"https:\/\/studio-lambertiniecasadio.com\/wp-content\/uploads\/2024\/11\/DALL\u00b7E-2024-11-04-22.58.06-A-realistic-scene-of-a-social-media-influencer-sitting-at-a-modern-desk-looking-concerned-while-reviewing-a-long-document-on-new-regulations-for-adve.webp","_links":{"self":[{"href":"https:\/\/studio-lambertiniecasadio.com\/index.php\/wp-json\/wp\/v2\/posts\/35795"}],"collection":[{"href":"https:\/\/studio-lambertiniecasadio.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/studio-lambertiniecasadio.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/studio-lambertiniecasadio.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/studio-lambertiniecasadio.com\/index.php\/wp-json\/wp\/v2\/comments?post=35795"}],"version-history":[{"count":4,"href":"https:\/\/studio-lambertiniecasadio.com\/index.php\/wp-json\/wp\/v2\/posts\/35795\/revisions"}],"predecessor-version":[{"id":35800,"href":"https:\/\/studio-lambertiniecasadio.com\/index.php\/wp-json\/wp\/v2\/posts\/35795\/revisions\/35800"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/studio-lambertiniecasadio.com\/index.php\/wp-json\/wp\/v2\/media\/35797"}],"wp:attachment":[{"href":"https:\/\/studio-lambertiniecasadio.com\/index.php\/wp-json\/wp\/v2\/media?parent=35795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/studio-lambertiniecasadio.com\/index.php\/wp-json\/wp\/v2\/categories?post=35795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/studio-lambertiniecasadio.com\/index.php\/wp-json\/wp\/v2\/tags?post=35795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}